HELI Oceania wraps up its first season with the Western Sydney Wanderers FC, with the partnership already proving to be far more than just a sponsorship. Announcing earlier this year (mid-season), HELI joined on as an official senior partner and official forklift partner to the Western Sydney Wanderers Men’s A-League and Women’s A-League, carrying through to the 2026/2027 season.
The collaboration was an exciting milestone for HELI as the brand continued its work to strengthen its presence across Australia, starting in Sydney. From matchdays at the CommBank Stadium in Parramatta to community engagement opportunities throughout Western Sydney, the partnership provided HELI a platform to connect with one of Sydney’s most passionate sporting communities.
Throughout the season, HELI hosted their vast dealer network and key accounts in the corporate private suites at selected Wanderers home games. These matchday experiences helped create a memorable setting that strengthened relationships and connected with HELI partners outside the workplace. Bringing together dealers, customers and the HELI team in an engaging environment further cementing HELI’s partnership-driven approach.
The Western Sydney Wanderers FC holds a strong sense of brand identity, loyal supporter/fan base, and commitment to growth, which closely align with HELI’s own vision as a people-forward organisation; easily reflecting what both HELI and WSW FC value most: teamwork, resilience, community and progress.
As preparations begin for the upcoming football season, HELI is excited to continue partnering with the Western Sydney Wanderers FC and further strengthen their partnership for the years ahead. You can expect more community engagement activities, matchday activations and collaborative opportunities on the horizon. The next chapter promises to be an exciting one!