HELI FORKLIFTS
SUPPORT
Engineers from the factory based in Australia provide dealers with regular professional technical training and maintenance support.
Founded in 1958, Anhui Forklift Group Co. Ltd. (HELI) has grown to become a powerhouse in China’s industrial vehicle industry. This wholly state-owned company, headquartered in Anhui Province, boasts a comprehensive business model encompassing research and development, manufacturing, and sales. We specialise in industrial vehicles, intelligent transport equipment, and core components, leveraging our large-scale operations, complete supply chain, and robust financial standing to deliver exceptional value. Since 1991, HELI has consistently ranked among the national industry leaders in key economic indicators.
HELI proudly represents Chinese innovation and is committed to continuous improvement. We have established a powerful component industry platform worth 10 billion yuan, encompassing various companies like Hefei Casting and Forging Factory, HELI Casting (Lu’an) Company, and Anqing Axle Company. This network produces thousands of essential components, including gearboxes, batteries, motors, axles, and accessories. By integrating R&D, manufacturing, sales, and service, we ensure high-quality components and a strong foundation for global competitiveness at scale.
Globalisation is at the heart of HELI’s growth strategy. By leveraging a network of trusted global partners, we’ve established robust marketing and service networks spanning over 80 countries and regions. Our reach extends even further, with HELI spare parts and products sold in over 150 countries worldwide.
To ensure exceptional customer service, we’ve established strategic regional centres:
- Heli Oceania Center (Sydney)
- Heli Europe Center (France)
- Heli Southeast Asia Center (Thailand)
- Heli North America Center (United States)
And we’re not stopping there. A new South American branch is on the horizon, further expanding our global footprint. Each centre boasts ample spare parts inventory and highly trained service teams, enabling us to respond swiftly to the needs of global customers.
Our commitment to globalisation doesn’t stop here. Over the next five years, we plan to establish even more overseas centres and offices, solidifying our position as a truly global leader in industrial vehicles.
TRAINING
At HELI, we believe in putting people first. We uphold the core values of prioritizing our customers and giving back to society through high-quality products. This commitment translates into our service philosophy:
- Pre-sale: Expert consultants understand your needs and recommend the perfect solution.
- Sale: Friendly and knowledgeable representatives guide you through the buying process.
- After-sale: Reliable partners provide ongoing support and maintenance, ensuring your continued success.
We go beyond simply selling products; we offer comprehensive solutions tailored to your unique needs. This includes product customisation, timely delivery, and exceptional customer service throughout the entire lifecycle of your product.
SMARTER FUTURE
HELI goes beyond simply selling products; we build lasting partnerships. Through comprehensive training programs, we invest in empowering our distributors, transforming them into passionate brand advocates within their local markets.
These tailored training sessions equip distributors with the tools, knowledge, and confidence they need to:
- Deepen their understanding of HELI’s products and values.
- Effectively address customer needs and challenges.
- Become expert consultants within their communities.
This commitment to distributor success goes beyond training. HELI provides ongoing support activities, fostering a sense of partnership and shared goals. This approach has proven successful, with distributors regularly exceeding sales targets and actively promoting HELI as the premier brand in their local markets.