On 28 August, HELI held its 828 Forklift Festival (named after 8/28, the event date) at the HELI Industrial Park, marking the launch of its new G3 Series seated and stand-on reach trucks alongside a major delivery milestone for JD.com.
The event brought together the launch of HELI’s latest lithium-ion forklift range and the delivery of approximately 230 new-energy material handling units to JD.com customers through the JD Industrial Products platform.
With an order value exceeding RMB 40 million, the transaction represents one of the larger single online procurement orders in the forklift industry.
Forklifts Designed for High-Density, Narrow-Aisle Warehousing
As e-commerce continues to reshape warehousing and distribution, operators are under increasing pressure to maximise storage density while maintaining productivity, safety and operator comfort.
High-density and narrow-aisle warehouses place particular demands on reach forklifts. Limited visibility when working at height, mast movement during lifting and repetitive operator movements can all affect handling precision and operator fatigue over extended shifts.
HELI’s new-generation G3 Series electric forklifts have been developed with these operating conditions in mind.
The range features an updated ergonomic design, improved visibility and enhanced stability to support precise pallet handling in demanding warehouse environments. Available in both seated and stand-on configurations, the G3 Series gives operators and fleet managers greater flexibility when selecting a forklift for different warehouse layouts and applications.
The seated G3 reach forklift has also received both the iF Design Award and International Design Award (IDA), recognising its user-focused approach to industrial design and engineering.
A Significant Step in Digital Forklift Procurement
The delivery also highlights the growing role of digital procurement in the industrial equipment sector.
Through JD Industrial Products, HELI supplied approximately 230 new-energy forklifts and material handling units to end customers. With an order value exceeding RMB 40 million, the transaction demonstrates how digital procurement platforms can support large-scale purchasing of industrial equipment.
For HELI, the partnership represents an important step in strengthening relationships with major customers while expanding its reach through digital channels.
It also reflects a broader shift in the expectations of modern warehouse operators. Businesses are increasingly looking beyond individual forklift trucks towards complete, efficient and scalable material handling solutions.
Lithium-Ion Forklift Technology for Modern Warehouses
The transition towards electric equipment is becoming increasingly important as warehouses look for ways to improve operational efficiency while reducing emissions and supporting more sustainable operations.
HELI will continue to invest in lithium-ion forklift technology, intelligent material handling and application-specific product development.
The company is also expanding its focus on specialised operating environments, including e-commerce fulfilment, food and beverage, electronics and cold-chain logistics.
For these applications, forklift selection needs to consider more than lifting capacity alone. Factors such as aisle width, lift height, visibility, operator ergonomics, battery technology and duty cycle can all influence equipment performance and overall warehouse productivity.
The G3 Series has been developed to address these practical requirements while providing different configurations for a range of warehouse applications.
Supporting the Future of Material Handling
As warehouse operations become increasingly automated, connected and space-efficient, the role of forklifts and material handling equipment continues to evolve.
Through continued product development and collaboration with partners such as JD.com, HELI aims to support more efficient and sustainable warehouse operations.
The G3 Series represents another step in HELI’s development of electric forklift solutions designed for the changing requirements of modern logistics, distribution and warehousing.