For 20 years, HELI and Central Group have worked together to support material handling operations across New Zealand. What began as a product partnership has developed into a long-term relationship built on local market knowledge, dependable equipment and ongoing customer support. Over that time, the New Zealand market has changed significantly, with businesses placing greater focus on efficiency, safety, energy use and total operating cost.
Central Group has played an important role in connecting HELI’s manufacturing capability with the practical needs of New Zealand businesses. From traditional internal combustion equipment to the growing adoption of electric and lithium-ion solutions, the partnership has evolved alongside changing customer expectations. Local feedback, service experience and real operating conditions have helped shape how HELI products are applied across different industries and working environments.
For HELI, a strong dealer partnership is about more than supplying forklifts. The real value of equipment is measured in how well it performs in daily operation, how easily it can be maintained and how effectively customers are supported over time. Through Central Group’s local network and experience, HELI has been able to build a stronger understanding of the New Zealand market while continuing to develop solutions that respond to practical customer needs.
As the industry continues to move toward electrification, smarter fleet management, improved safety and greater operating efficiency, HELI and Central Group will continue to develop together. Twenty years is an important milestone, but also a foundation for the next chapter of the partnership. HELI Oceania is proud to recognise Central Group for two decades of support for the HELI brand in New Zealand and looks forward to continuing the journey together.